You think pretending to be a big corporation makes you look important? It does the exact opposite.
Here's what's actually happening: you're throwing away your biggest superpower. Being an actual human being.
Nobody wants to deal with a robot anymore. They want a person they can trust. The second you tell your client "our accounts department will review this and get back to you," they've already smelled your BS from a mile away. They know your accountant is really your granny upstairs, and the last balance she checked was her Bingo card.
"Real corporations are spending millions right now trying to sound small and human. Meanwhile, you're behind a laptop on your couch, in your SpongeBob boxers, trying to sound like a Fortune 500 company."
Being a small business or a solo creator is a badge of honor. It means you're efficient, and the client gets to talk to the person actually doing the work. That's a big win against the big corporations.
So stop playing dress-up. Being authentic builds loyal customers faster than any fake corporate mask ever will.
Drop the act. Just be yourself. Own your brand's size.
I wrote this instead of going to therapy.
Come psychoanalyze me in my Instagram comments — @kirkpadmore. I'd appreciate the free session. Same handle on YouTube and TikTok.
Psychoanalyze Me on Instagram