Branding and content strategy along with entertaining brand stories.
Nobody on social media cares about you. Once you accept that, your page starts growing faster. They didn't open the app to check on you. They came for themselves — to be entertained, or to learn something they can actually use.
Some of you already have a personal brand and don't even know it. It might be "the person who's always about to start and never does."
Read More
One of the biggest mistakes I see is treating every platform the same. Social media isn't one place. It's a city.
Read More
Arthur Lok Jack went head-to-head with the global chocolate giant for his share of the Caribbean market. And he won.
Read More
He bought up leftover stock from a factory shutting down in Montreal. Rebranding would've cost money he didn't have, so he kept "Solo." Not branding genius, just math.
Read More
Fredric Baur designed the iconic tennis-ball-style can to keep chips protected. But here's the crazy part: when he died, his family had to honor his final, bizarre wish.
Read More
Blockbuster didn't realize how much people hated their business model. If your business model runs on punishing your customers, somebody else is going to win.
Read More
Thinking of getting some shirts printed? Most people blow their budget before the order even goes through — and it's not the design. It's picking the wrong printing method for the job.
Read More
WD-40 was built to protect missiles, not doors from squeaking. Here's the real story of how it ended up under your kitchen sink, plus a few facts you probably didn't know.
Read More
Too many businesses respond to a mistake with an excuse, a half-ass apology, and homework for the customer. Here is why lack of make-up energy destroys brands.
Read More
No matter how iconic you think your brand is, if you stop paying attention to how people actually buy, they will leave you.
Read More
You think pretending to be a big corporation makes you look important? Here's why you're throwing away your biggest superpower.
Read More
You're wasting your time chasing a million followers who couldn't care less if you disappeared tomorrow.
Read More
This year, we're leaving a few habits behind. If you want your content to actually work in 2027, here are three things to cut immediately.
Read More
Back in the 1870s, the Siegert brothers in Trinidad accidentally created a billion-dollar masterclass in branding.
Read More
If you don't want your social media profile to suck, fix these three things.
Read More
During World War Two, he drafted one of the world's most toxic and diabolical plans to get ingredients.
Read More
Quick question: do you think an influencer and a content creator are the same thing? They're actually not.
Read More
In 2018, KFC did the unthinkable. They ran out of chicken. Here is how they turned a PR nightmare into a legendary win.
Read More
Back in the 1920s, a bar owner found a beautiful flaw in the legal system using a tiny bottle from Trinidad and Tobago.
Read More
In 1985, the world suffered through what I call 'The Great Coke Pandemic.' It wasn't a virus. It was just Coca-Cola trying to fix a recipe that was already making money.
Read More
If you actually remember that song from the 80s sitcom Cheers, you already know the most powerful business strategy on the planet.
Read More
Back in the early 1900s, brothers José Rafael and José Angel Bermudez landed in Port of Spain and accidentally created the ultimate survival food.
Read More
They said Oreo invented the chocolate cream sandwich cookie. They lied. They stole it.
Read More
We've been lied to so many times online that we don't trust anything that looks too perfect anymore.
Read More
Imagine being so bad at your job that you accidentally become a billionaire. This is the story of William Wrigley Jr.
Read More
Everyone wants a million followers, but nobody wants to talk to the people they already have. Followers are just a number on a screen.
Read More
You still hiding behind your business logo? No wonder your engagement is lower than the chance of a reporter getting a straight answer from a minister.
Read More
If all your posts are about your product or service, people will scroll past your content faster than they cross the street to avoid someone they owe money to.
Read More
Want to become a content creator but not sure what content you should be making? Here are the five main types of creators.
Read More
We need to stop with these "visionary" descriptions that mean absolutely nothing to the people who actually want to hire you.
Read More
Your call-to-action is not a G-spot. It shouldn't be this hard to find.
Read More
Serious about turning your personal training hustle into a legit business and brand? Stop sabotaging your business and calling it content.
Read More
Fitness influencers are some of the most powerful free marketing tools a gym owner can have. But only if your gym is camera-ready.
Read More
I don't think you realize how important captions on your videos actually are. Without them, you're just a mime.
Read More
Nine things we need to stop doing on social media, or at least do a whole lot better at. Let's get into it.
Read More