Branding / Marketing Strategy • Sep 27, 2026

Your Brand Description Isn't Clever — It's Just Confusing

Kirk Padmore
Kirk Padmore
Creative Director
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"Can you fix it?"

"You know who I am? I optimize kinetic journeys by harmonizing mechanical synergies within your personal transport ecosystem."

You're a mechanic. Just fix the suspension so I don't vibrate like a Tribe masquerader on my way to work.

We need to stop with these "visionary" descriptions that mean absolutely nothing to the people who actually want to hire you.

"If you can't describe what you do simply, you don't have a brand. You have a riddle nobody wants to solve."

Being marketable isn't about looking fancy. It just means you're easy to buy from. Are you trying to sound smart, or are you trying to be successful? Pick one.

Whether you're just starting out or you're an established brand, go fix your bio right now. Simply tell people what you do and who you do it for. Your customers shouldn't have to be detectives just to hand you their money.


Still confused? That sounds like a you problem.

But drop into my Instagram DMs — @kirkpadmore — and ask questions I will inevitably ignore. Same handle on YouTube, Facebook, and TikTok.

Send a DM I'll Ignore
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